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Starbucks To Roll Out $1 Reusable Cup
By Anthea Quay, 03 Jan 2013
In a bid to get its customers to stop using disposables, Seattle coffee giant Starbucks is planning to roll out a $1 reusable tumbler.
The reusable plastic tumblers will be made to look like its paper counterparts, have interior lines to denote a “tall” or “grande” size drink, and bear the brand’s logo.
When customers use the reusable cup, they’ll be given a dime discount—which means that after 10 uses, the cup pays for itself.
Starbucks has long sold reusable tumblers; however, the company hopes that the lower price of its new China-made cups would prompt change.
Starbucks will start selling these $1 plastic cups at all its company-owned stores in the US and Canada.
Will these cheap tumblers change consumer behavior?
[via USA Today, image via Luis Santos / Shutterstock.com]
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