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Louis Vuitton Promotes Its New Collection With Paper Dolls

Instead of having human models to promote its Spring/Summer 2013 collection, Louis Vuitton will be using papers dolls to do the job.

Designed by fashion illustrator Kerrie Hess and stylist Kim Hersov, fans can mix-and-match items from the new collection and classic ‘Ready-to-Wear Icons’ on four different dolls.

Fans are encouraged to share their own unique creations on Twitter with the hashtag #LVMixMatch—where Louis Vuitton will pick its favorite creations and display them on its Twitter, Instagram and Pinterest.

To download the paper dolls, click here.

[via Louis Vuitton]
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