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Evian Creates Happy Ways For Adults to ‘Live Young’
By Sarah Lee, 08 Jan 2013
French mineral water brand Evian has teamed up with advertising company Havas Worldwide to help hard-working Londoners rediscover their childhood for its ‘Live Young’ campaign.
Evian decided to put an oversized playground that includes see-saws and swing sets, allowing Londoners to re-live their childhood moments.
In addition, the play equipment is hooked to a snow machine, which produces snow when passers-by play with it.
Snow is a rarity in London, so the swings create a unique snowfall experience for city dwellers.
“We’re creating the most unusual playground London has ever seen, combining the purity and youthful spirit of Evian to create a world’s first in kinetically-powered snowfalls,” Havas Creative Director, Eloise Emith said in a statement.
For adults who are keen in participating but unable to make it to the playgrounds, an online social element to the campaign on Facebook offers a tip a day on how to ‘Live Young’.
Click to watch the video below:
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