Evian Creates Happy Ways For Adults to ‘Live Young’
French mineral water brand Evian has teamed up with advertising company Havas Worldwide to help hard-working Londoners rediscover their childhood for its ‘Live Young’ campaign.
Evian decided to put an oversized playground that includes see-saws and swing sets, allowing Londoners to re-live their childhood moments.
In addition, the play equipment is hooked to a snow machine, which produces snow when passers-by play with it.
Snow is a rarity in London, so the swings create a unique snowfall experience for city dwellers.
“We’re creating the most unusual playground London has ever seen, combining the purity and youthful spirit of Evian to create a world’s first in kinetically-powered snowfalls,” Havas Creative Director, Eloise Emith said in a statement.
For adults who are keen in participating but unable to make it to the playgrounds, an online social element to the campaign on Facebook offers a tip a day on how to ‘Live Young’.
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