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Witty Use Of Airport Luggage Tags In Ad Campaign

Advertising company Oglivy created a simple and witty new campaign for travel website Expedia.

Using three-letter airport luggage tags, Oglivy turned them into a humorous wordplay.

The innovative use of these readily discarded items are re-used into a plethora of short phrases—which hopefully will brighten up your work week.

[via Oglivy]
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