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London’s Selfridges Introduces No-Logo, De-Branded Collection

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For its ‘No-Noise’ installation to celebrate the post-holiday quiet, London-based luxury store Selfridges has introduced de-branded, no-logo products.

From a Heinz Tomato Ketchup bottle and a Marmite jar, to a pair Levi’s 501 straight-leg jeans and Beats By Dre earphones—the ‘The Quiet Edit’ collection revolves around recognizable packaging devoid of all brand logos.

The products that would make potential collectibles can be found at Selfridges’ ‘The Quiet Shop’ or online.


[via Selfridges No Noise]
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