Diesel’s New Campaign Counts The Number Of Days Users Have Left To Live

By John Yong, 16 Jan 2013

Clothing label Diesel has launched a new campaign, which helps users count the number of days they have left to live.

In its campaign called ‘Days To Live’, the brand will ask users a series of questions about their lifestyles, which users are required to answer as truthfully as possible.

Users will be asked harmless questions such as their height, weight and eating habits—to more private questions, like medical history and sexual experiences.

After answering all their questions, Diesel will calculate the number of days the user has left before dying.

“You are about to find out how many days you have left to live, so that you may waste them more bravely,” said the brand on the campaign’s dedicated web page.