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For Copywriter’s Debut Novel, A Hilarious Spot That Pokes Fun At Advertising
By Anthea Quay, 18 Jan 2013
Former Ogilvy copywriter and New Yorker contributor John Kenney has written his first novel, ‘Truth in Advertising’.
To promote the tome, he creates a humorous and honest trailer that pokes fun at focus groups in advertising.
Truth in Advertising will be released next week, on 22 January, and it can be pre-ordered on Amazon.
Check out the satirical preview below:
[via Creativity Online]
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