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American Airlines Undergoes Rebranding, Unveils New Logo and Look

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American Airlines has unveiled a new brand identity—with a new logo and plane exteriors—developed with the help of advertising agency Futurebrand.

The classic 1968 Massimo Vignelli logo has been replaced with a 3D ‘flight’ symbol’ that features an eagle in red, white and blue—reflecting the airline’s “passion for progress and the soaring spirit, which is uniquely American”.

According to chief commercial officer at American Airlines Virasb Vahidi, he said, “Our core colors—red, white and blue have been updated to reflect a more vibrant and welcoming spirit.”

“The new tail, with stripes flying proudly, is a bold reflection of American’s origin and name. And our new flight symbol, an updated eagle, incorporates the many icons that people have come to associate with American, include the ‘A’ and the star.”

This is the first time in more than 40 years that the airline updated its logo, and the brand is expected to promote its new look through an advertising campaign.


Click to watch the video below that explains the creative process behind the redesign:

[via Creative Review, American Airlines and Design Boom]
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