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The Brooklyn Public Library’s New Logo Has A Misspelling In It

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The Brooklyn Public Library has recently unveiled an intriguing new logo that has a misspelling in it.

To be precise, it is less of a misspelling than a shortening of the word “Brooklyn”—the new logo reads as “Bklyn Public Library”.

Created by multi-disciplinary design studio Eight and a Half—who also did the logo for Saturday Night Live—the logo seems particularly provocative because it represents a library, an organization that is especially likely to support “proper” spelling.


However, the refreshed logo can be seen as a clever play on the words “Brook-lyn” and “Book-lyn”, making it fun and relevant for the ebook-reading generation.

What do you think—is this brilliant branding, or linguistic blasphemy?

The Brooklyn Public Library lackluster old logo

[via Creative Bloq]
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