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IKEA Shows You Why You Shouldn’t Be A Hoarder
By Anthea Quay, 18 Jan 2013
IKEA has released a new campaign ‘Make Room for Your Life’—by ad agency Mother London—that highlights the benefits of its home storage solutions for hoarders.
Titled ‘Living Together’, the first whimsical spot of the campaign shows a couple living in a place so cluttered and messy, that their home becomes a maze—so much so, that they can’t see or find each other.
“‘Make Room for Your Life’ demonstrates our understanding of everyday life at home and the problems that a lack of good storage gives everybody,” Peter Wright, marketing manager of IKEA UK and Ireland, said.
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