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Kit Kat Introduces ‘Free No WiFi Zone’, To Block Off Internet Connectivity
By John Yong, 22 Jan 2013
To help people ‘take a break’ from online connectivity, chocolate brand Kit Kat created a ‘Free No WiFi Zone’—a bench that blocks off WiFi signals.
Created with the help of ad agency JWT Amsterdam, this outdoor advertising campaign by Kit Kat aims to ‘disconnect’ people from their emails, Facebook updates, hashtags and likes.
Instead, people will get to enjoy the simpler things—such as newspapers, hardcover books and actual conversations.
The Free No WiFi Zone is able to block WiFi signals in a 5-meter radius.
[via Ads of the World]
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