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Popular Online Brands Reimagined As ‘Line-Based’ Logos
By John Yong, 30 Jan 2013
Design consultancy Antrepo—who previously designed minimalistic packaging for international brands—has reimagined several online brands with ‘line-based’ logos.
Drawing inspiration from the design of vintage Japanese cameras from the ‘70s and ‘80s, the consultancy applied the ‘line-based design’ to the logos of online brands such as Facebook, Google, Apple and Twitter—giving the logos a clean and minimalistic finish.
“When we take a look at the vintage 35mm cameras, we notice that almost all of these brands use the same style for their logos and typography (line-based logos and extended-outline fonts),” Antrepo wrote on a blog posts.
“The production industry created ‘line-based logos’ for metal bodies, probably to cut down the production costs... we try to see the digital world in the same perspective of this vintage style.”
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