Don't miss the latest stories
Popular Online Brands Reimagined As ‘Line-Based’ Logos
By John Yong, 30 Jan 2013
Design consultancy Antrepo—who previously designed minimalistic packaging for international brands—has reimagined several online brands with ‘line-based’ logos.
Drawing inspiration from the design of vintage Japanese cameras from the ‘70s and ‘80s, the consultancy applied the ‘line-based design’ to the logos of online brands such as Facebook, Google, Apple and Twitter—giving the logos a clean and minimalistic finish.
“When we take a look at the vintage 35mm cameras, we notice that almost all of these brands use the same style for their logos and typography (line-based logos and extended-outline fonts),” Antrepo wrote on a blog posts.
“The production industry created ‘line-based logos’ for metal bodies, probably to cut down the production costs... we try to see the digital world in the same perspective of this vintage style.”
More related news
Also check out these recent news