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Harvard University Press Updates Logo
By Tamara Kisha Tan, 30 Jan 2013
The digital age is presumed to bring the Printing Press even further than it has come. Nevertheless, it does come with its idiosyncratic demands.
Detailed logos, like Harvard University Press’ respected ivy-encircled emblem, are now considered ‘too complicated’ in light of the need to unify the imprint across a myriad of platforms available today.
Harvard University Press’ new identity for the digital age looks vastly different from the previous trademark logo, with the whole structure resembling an abstract ‘H’.
This allows it to continue to give significance to the Harvard name while at the same time evolving into a more manageable logo to work with.
The insignia is easily imprinted on the spines of books and makes a smart appearance in digital media, like App icons and ebooks.
Designed by Chermayeff & Geismar, this new visual identity will gradually find its way onto and into Harvard University Press content over the course of this year.
[via Designboom.com, images via Chermayeff & Geismar]
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