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Diet Coke Unveils Marc Jacobs-Designed Cans

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After unveiling that fashion designer Marc Jacobs would be at the helms for the creative direction at Diet Coke last week, the soda brand launched a limited-edition collection of cans for its 30th anniversary in Europe.

The trio of cans—designed by Diet Coke’s 2013 creative director—pays tribute to the fashion decades of the ‘80s, ‘90s and 2000s, and female empowerment, with each illustration of a female silhouette that takes after the woman of her time.

One of the cans design employs Jacobs’ signature swallow print of stylized birds, flitting around a model that telegraphs a look from the ‘90s—she crouches in a bustier dress, wearing stiletto heels and a tall trilby hat.


The other two cans of the zero-calorie drink features a woman in a tuxedo against butterfly bowtie motifs, channeling the ‘80s; and a woman in a sporty-chic look—sporting a bob, geometric stripes and a houndstooth bikini bottom—and surrounded by polka dots, channeling the ‘Noughties’.

Three cans were unveiled, with three bottles and campaigns to follow.

The first cans and bottles are slated to arrive in 11 European markets next month.

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