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An Adidas Pop-Up Store That Looks Like A Giant Shoebox

We can think of few better ways to market a pop-up store for shoes than to build one that looks like a gigantic shoebox—and that is exactly what German brand Adidas did.

The attention-grabbing exterior of the store is a large-scale replica of the famous brand’s bright blue shoebox from its “Adidas Originals” range, complete with a sizing label and over-sized laces peeking out from underneath the askew lid.

This unusual temporary building also housed this fun installation that creates mini-movies of visitors floating in mid-air.

[via Neatorama]
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