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Water Gets Rebranded To ‘WAT-AAH!’, As A Cool Soda Alternative
By Anthea Quay, 19 Feb 2013
Rose Cameron realized that kids liked only cool things—which is why they prefer drinking sodas than water.
Thus, she created ‘WAT-AAH!’ as a cool water for kids.
The name and design inspiration of her brand came from her sons.
“WAT-AAH!” is the sound of kids screaming for “water”, while the logo features a screaming boy, which came from her son’s drawing.
The bottles of WAT-AAH! are sleek in shape, and neon colored to attract children.
[via Huffington Post, images via Bevindustry.com]
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