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Micro-Flats: Print Ads Capture The Living Cubicles Of Hong Kong
By Sarah Lee, 20 Feb 2013
The Society for Community Organization in Hong Kong has come up with a campaign to fight the problems of living constraints in apartments.
Titled ‘Cubicles’, the print ad reveals the typical life of people living in Hong Kong's micro-apartments.
Each ad features a top view of an entire apartment stacked with beds, pots and pans and a family, illustrating the problem itself.
Hong Kong may be known for its high density and expensive rent, but the ads show the contrast of real living problems, where entire families are cramped into a “cubicle flat”.
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