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Clever Typographic Posters Raise Environmental Awareness With Common Idioms
By Loke Shi Ying, 20 Feb 2013
Edinburgh-based graphic design students James McNaught and Thomas Wightman have created a series of typographic posters to promote environmental education.
The collection of posters, ‘Just The Type’, aims to raise environmental awareness among teenagers by adapting English idioms to highlight different green issues.
The clever copy-writing is accompanied by use of suitable props and materials—for instance, a poster that reads “Sticky Situation” is lettered out by a black sticky substance that is a reference to the infamous BP oil spill.
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