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Nike Runs 10 Meters For Every Facebook Like
By Sarah Lee, 22 Feb 2013
Nike Japan has a project that encourages more running by giving 'likes' on Facebook.
Called ‘Run Like Me’, Nike promotes its new Lunar Glide 4 by getting Tokyo-based artist and marathon runner Joseph Tame to run 10 meters for every like on Facebook.
With a pledge from Tame to run a longer journey, he is now powered by the likes of fans and the new shoes designed for comfort during long runs.
While running, Tame also creates 'GPS art' from his running paths.
The social running has garnered more than 40,000 likes, which means Tame has to run a distance of more than 400km within 30 days.
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