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Coca-Cola Admits That It Contributes To Obesity In New Ad

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Coca-Cola’s newest advertising campaign breaks its silence on obesity and other diseases, by admitting that the soda company has contributed to the rise of these health hazards.

In this two-minute infomercial, Coca-Cola mentions the measures it has taken to set things right, such as introducing a smaller serving packaging, being upfront about nutritional value, and replacing sugary options with health-centric ones in schools.

The ad also discusses innovation and education, seeking to bring across the message that at the heart of the company, Coca-Cola wishes to bring people together.

What do you think? Does this signal a change in the honesty policy in advertising, or is this just another marketing gimmick?

Watch the infomercial below:




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[via Coke.com]
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