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The Best Bus Stop Ever?: Rewards Visitors With Surprises
By Anthea Quay, 25 Feb 2013
Bus rides aren’t always the humdrum of everyday life.
To show that phones make everyday life and bus rides better, mobile technology company Qualcomm—together with agency Denizen Company—brought a few surprises to a bus stop.
The company first put up simple posters at a bus stop that feature a URL paired with tag lines—such as “In a hurry?”, “Seen it all?”, and “Bored?”—to encourage viewers to visit the site.
When people headed over to the site on their phones, they were in for a surprise.
Watch the video below that will make you consider taking the bus today:
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