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A Font For Clients Who Don’t Understand ‘Lorem Ipsum’



Most of us in the creative industry would know what “Lorem Ipsum” is—filler text for mock-ups. But there are some clients who think it’s an actual foreign language, and don’t ‘understand’ it.

To overcome this disaster, Oslo, Norway-based advertising agency Dinamo Kommunikasjon has created the font ‘BLOKK’ especially for design-idiot client.

According to its website, the font is “for quick mock-ups and wireframing for clients who do not understand Latin”.

As a way to visually simplify things, BLOKK looks like… blocks! Like chunks of text highlighted in black—without any hint of letters or punctuation.

To test if the font helps avoid misunderstandings with clients, you can download BLOKK from ‘its website.

Let us know if it’s effective!








[via BLOKK]
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