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A Font For Clients Who Don’t Understand ‘Lorem Ipsum’

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Most of us in the creative industry would know what “Lorem Ipsum” is—filler text for mock-ups. But there are some clients who think it’s an actual foreign language, and don’t ‘understand’ it.

To overcome this disaster, Oslo, Norway-based advertising agency Dinamo Kommunikasjon has created the font ‘BLOKK’ especially for design-idiot client.

According to its website, the font is “for quick mock-ups and wireframing for clients who do not understand Latin”.

As a way to visually simplify things, BLOKK looks like… blocks! Like chunks of text highlighted in black—without any hint of letters or punctuation.

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To test if the font helps avoid misunderstandings with clients, you can download BLOKK from ‘its website.

Let us know if it’s effective!








[via BLOKK]
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