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Mozilla Unveils Striking New Branding For Firefox OS

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Following the unveiling of its Firefox OS smartphones, Mozilla—in collaboration with branding agency Wolff Olins—has recently debuted a striking new brand identity for its mobile operating system.

Accompanied with the empowering slogan “Blaze Your Own Path”, the new identity features The Fox, Firefox OS’s feisty ambassador, that symbolizes the platform’s dedication to progress and freedom on the web.

According to Mozilla, “The Fox, like Firefox OS, is fun and friendly, supportive and protective, and fast and powerful. Blazingly fast, the Fox doesn’t play by the rules. It is everywhere you need it to be—a force for good that powers your mobile world, ignites your imagination, protects you and your identity, and supercharges your life. Lively, swift, and agile, the Fox puts freedom in your hands.”

Making its first appearance at the Mobile World Congress in Barcelona, Spain, The Fox is depicted with an eye-catching orange fire bolt tail that swirls across the top of the Mozilla booth, making both a powerful visual and marketing statement.

View more images of the new Firefox OS branding below:


[via Wolff Olins]
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