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If Superheroes Were Sponsored By Brands…
By John Yong, 11 Mar 2013
Many of our favorite superheroes fight crime for the greater good—but what if they were sponsored by brands and made to ‘represent’ the companies that paid them?
That’s the question Italian graphic designer Roberto Vergati Santos posed in his illustrated series titled ‘Sponsored Heroes’.
Taking familiar superheroes from comics and movies, Santos associated each of them to a specific brand by dressing them in colors and logos of the company.
In the series, ‘Batman’ can be seen wearing Nike gear, while McDonald’s sponsored Tony Stark’s ‘Iron Man’ suit.
“Imagine if one day capitalism reaches the point, where the big brands start to sponsor the superheroes,” Santos explains. “How would this influence their images? Based on this hypothesis, I decided to experiment with some characters, and see what would be the results of such idea.”
[via Roberto Vergati Santos ]
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