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McDonald’s Launches New Whacky ‘Happy Meal’ Characters
By Dorothy Tan, 04 Apr 2013
The creation and promotion of fun, children-friendly mascots—such as Ronald McDonald and the Hamburglar—is one of the keys to the enduring success of McDonald’s.
To update the fast food giant’s cast of beloved characters, Paris-based agency TBWA has crafted a new collection of cute personalities for McDonald’s latest ‘Happy Meal’ campaign.
The agency creatively re-imagines the classic Happy Meal box and transforms it into several eye-catching and whacky 3D characters, including a cowboy, bandit, clown and illusionist.
The campaign not only showcases what a little creative thinking can produce, but also encourages kids to apply their imagination—see more images of the new characters below:
[via Creative Bloq]
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