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Sly Ads Hide French Literacy Campaign, Rewards Those Who Take Another Look

Ad agency DDB Paris created a series of sly print ads for Fight for Literacy that enlightens those who do a double take and pay attention.

At a glance, the satirical print ads seem like ordinary ads that are there to promote products, such as a mascara, car, bikini and computer.

But when carefully looked at and read, viewers would realize it’s actually a French literacy campaign.

The ads were translated into English below:

[via Ads of the World]
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