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IKEA Lets You Confess With A Bed, By Embroidering Your Personal Messages

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Swedish furniture giant IKEA has collaborated with ad agency Akestam Holst and B-Reel to let customers confess their true feelings with a mattress.

The projectSay It With A Bed’ lets you customize mattresses with important messages—such as “Marry Me” or “I don’t think I can live without you”—and explain why you want to say what you want to say.

Of which, IKEA would pick a winner every week, and stitch your personal message on a new mattresses and deliver it as a surprise.

To start confessing on a bed mattress, head >‘here.


[via Creativity Online]
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