Truthful Makeup That ‘Reveals’ The Effects Of Domestic Violence
Makeup is a ‘man-made magical thing’ that does wonders—it can hide acne scars, dark eye bags, and even black eyes given by violent husbands.
To raise awareness about domestic violence, Berlin-based human rights for women organization Terre des Femmes—teamed up with ad agency McCANN Germany—to create makeup aptly-named ‘The Truth’.
‘The Truth’ actually contains blue-green greasepaint and “reveals rather than conceals”.
When women were invited to try out The Truth at a makeup stand—set up in a shopping mall—instead of covering up their flaws, they got black eyes, sending out a message against domestic violence.