Journaling ideas since 2003
Advertise with us Subscribe to newsletter

Follow us

Share this

Coca-Cola Sneakily Sells Tightly-Capped Bottles To Match-Make Couples



To help ‘match-make’ couples, Coca-Cola sneakily filled a vending machine in the most romantic park in Shanghai, China, with bottles that have extremely-tightened caps.

As part of its ‘Coca-Cola Icebreaker’ campaign, the soft drink giant and ad agency Leo Burnett Shanghai knew that unsuspecting females would have trouble opening the soft drink bottle up by themselves.

The ladies would have to approach a guy for help, or a guy would offer his help seeing that she’s struggling.

This in turn helped men and women in Shanghai meet without the need for being formally match-made—and it all started with a Coke bottle.

Watch the video below:













































[via Vimeo]
Receive interesting stories like this one in your inbox
 
Subscribe to our email newsletter
Prefer RSS instead?
Advertise here

More news on
Advertising

Also check out these recent news
Never miss our stories again! ×
Subscribe to our newsletter

Follow us on
Remind me later I'm not keen