Journaling ideas since 2003
Advertise with us Subscribe to newsletter

Follow us

Share this

McDonald’s Puts Up Giant Chalkboard As Billboard, Decorated By Graffiti Artist



In Warsaw, Poland, McDonald’s teamed up with creative agency DDB Warsaw and graffiti artist Stefan Szwed-Strozynski, to put up a giant chalkboard with hand-drawn menus as a billboard.

The illustrations of the chalkboard billboard located at the city’s busiest outlet was changed twice a day—as a way to highlight the freshness of the fast-food giant’s ingredients used in seasonal items, and lunch and breakfast menus.

From its classic McMuffin and Big Mac, to McWrap and Orange Mocha drink—the wonderful illustrations on the giant chalkboard give a preview of what’s in store, and does tempt passers-by to pop in to McDonald’s for a snack.

Watch the video below to see how it was done:












[via Creativity Online]
Receive interesting stories like this one in your inbox
 
Subscribe to our email newsletter
Prefer RSS instead?
Advertise here

More news on
Advertising

Also check out these recent news
Never miss our stories again! ×
Subscribe to our newsletter

Follow us on
Remind me later I'm not keen