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McDonald’s Puts Up Giant Chalkboard As Billboard, Decorated By Graffiti Artist
By Anthea Quay, 10 May 2013
In Warsaw, Poland, McDonald’s teamed up with creative agency DDB Warsaw and graffiti artist Stefan Szwed-Strozynski, to put up a giant chalkboard with hand-drawn menus as a billboard.
The illustrations of the chalkboard billboard located at the city’s busiest outlet was changed twice a day—as a way to highlight the freshness of the fast-food giant’s ingredients used in seasonal items, and lunch and breakfast menus.
From its classic McMuffin and Big Mac, to McWrap and Orange Mocha drink—the wonderful illustrations on the giant chalkboard give a preview of what’s in store, and does tempt passers-by to pop in to McDonald’s for a snack.
Watch the video below to see how it was done:
[via Creativity Online]
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