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A Huge, Floating ‘Stop’ Sign Made Of Water & Light

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When regular ‘Stop’ signs were often ignored by drivers—a problem that can lead to dangerous consequences—the authorities in charge of the Sydney Harbor Tunnel in Australia decided to install signage that is more eye-catching.

Working with Laservision, a creative technology company that designs architectural lighting mostly for the entertainment industry, they put in place the innovative “Softstop” sign—a “pseudo holographic image that appears to float in mid-air”.

Consisting of an enormous, illuminated ‘Stop’ sign superimposed onto a curtain of cascading water, the Softstop is an effective way to grab a distracted driver’s attention and bar him from going any further.

See it in action in the video below:

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[via Core77]
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