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Nickelodeon Unveils New, Adorable Brand Identity

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Argentina-based creative agency Ronda has created a new look and brand identity for Nickelodeon, the popular kids TV channel.

Ditching the famous bright orange splats, Ronda created new adorable animated 3D characters as new identity for Nickelodeon, now colloquially referred to as ‘Nick’.

Through a collaboration with funjob, the new branding centers around the idea of characters attempting to build the Nickeledeon logo in a number of ways.

The challenge was to design characters that would be appealing to kids, while not losing the recognizable structure of the original logo.

The result is both original and adorable, with design and animation to match.

View the new brand identity clip below:

Nick IDs from Ronda on Vimeo.


[via Creative Bloq]
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