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‘Plus-Size’ Blogger Challenges Abercrombie & Fitch's ‘Skinny’ Image
By John Yong, 21 May 2013
Seems like Abercrombie & Fitch just can’t catch a break—another person has decided to make a stand against A&F and its claim of not wanting “unattractive” and “larger people” shopping in its stores.
Arizona-based blogger Jes—who goes by her online moniker ‘The Militant Baker’—has taken the fight to CEO Michael Jeffries by publishing an open letter to him, and also recreating stereotypical A&F ads with a twist.
Adding the tagline “Attractive & Fat” to the ads, the self-proclaimed “fat model” is seen posing with a typical Abercrombie male model—in some of the pictures, Jes even appears topless.
She writes: “I didn’t take these pictures to show that the male model found me attractive, or that the photographer found me photogenic, or to prove that you’re an ostentatious dick. Rather, I was inspired by the opportunity to show that I am secure in my skin, and to flaunt this by using the controversial platform that you have created.”
“I challenge the separation of attractive and fat, and I assert that they are compatible regardless of what you believe. Not only do I know that I’m sexy, but I also have the confidence to pose nude in ways you don’t dare. You are more than welcome to prove me wrong by posing shirtless with a hot fat chick; it would thrill me to see such a shoot.”
Last week, LA-based writer Greg Karber started a campaign to give A&F a ‘brand readjustment’ by donating A&F clothing to the homeless.
Similar to Jes, he started the campaign after reading Jeffries’ statement about not wanting ‘undesirable’ people shopping in his stores.
To read the full letter and view the rest of the pictures, visit The Militant Baker.
[via The Militant Baker]
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