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Anti-Drug Ads Are Consumed By Live Mealworms Over Time

To show the harmful effects of cocaine on a drug addict, Brazilian advertising agency Talent created ‘living’ poster ads that are consumed by live mealworms over time.

Printed on dough, the ads initially show the faces of drug addicts.

However, as time passes, the mealworms slowly eat away at the posters, causing holes to form on the printed faces—highlighting the harmful effects of the drug.

The ads were placed in Gallery of Rock in Sao Paolo, Brazil—an area notorious for the buying and consumption of cocaine.

Click to watch video below:

[via Talent]
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