A Documentary About The Forgotten Art Of Sign Painting In America
US-based filmmakers Faythe Levine and Sam Macon have made a documentary about the history of sign painting in America.
Their documentary, ‘Sign Painters’, discusses the dominance of sign painting from pre-1980s to its decline in the face of cheaper digital technologies.
From an excerpt on their site: “There was a time, as recently as the 1980s, when storefronts, murals, banners, barn signs, billboards, and even street signs were all hand-lettered with brush and paint. But, like many skilled trades, the sign industry has been overrun by the techno-fueled promise of quicker and cheaper. The resulting proliferation of computer-designed, die-cut vinyl lettering and inkjet printers has ushered a creeping sameness into our landscape. Fortunately, there is a growing trend to seek out traditional sign painters and a renaissance in the trade.”
Watch the documentary trailer below:
[via Laughing Squid]