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Beer Bottle Labels Replaced With Public Transport Tickets, For Free Ride Home

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Drink driving is a terrifying and terrible social problem that requires strong innovative solutions

German company Stiegl beer collaborated with Austrian design firm Demner, Merlicek & Bergmann to come up with a concept that would encourage its beer drinkers to take the Salzburg public transportation home.  

During the festive periods, Stiegl replaced its usual beer labels on its 7% alcohol content Bock beer bottles with tickets, so that consumers could make it home safe and sound to their loved ones. 

Cheers to this socially responsible campaign: 

[via, images via Stiegl]
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