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Pepsi’s New Vending Machine Accepts ‘Likes’ Instead Of Money
By Erwan Xiao, 31 May 2013
In an improvement over hiring people to give out free samples, Pepsi’s latest vending machine gives you a free Pepsi in exchange for a ‘like’ on Facebook.
Created by Belgian advertising company TBWA, all one has to do is ‘like’ the Pepsi Facebook page either with a smartphone or on the vending machine itself.
To ensure that only those in the vicinity received a free sample for their ‘like’, the machine is capable of using a smartphone’s location settings.
This new way of sampling provides Pepsi with real-time feedback on who has “liked, tried and enjoyed” the drink.
Click here to to watch the video:
[via YouTube, I Believe In Advertising]
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