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Street Art-Style Ads Remind People That Prostitutes Are Also Mothers
By John Yong, 04 Jun 2013
Association of Women Prostitutes of Argentina (AMMAR) recently ran a street art-style campaign to promote awareness of sex workers in Argentina.
In the campaign, “Banksy-style” street art works were plastered on walls, in which they showed provocatively dressed women.
However, on the perpendicular side of the works, they showed the women holding the hands of young children—highlighting to potential customers that most street prostitutes are actually mothers.
According to Co.Create, the ads feature this translated text: “86% of sex workers are mothers. We need a law to regulate our work”.
These ads were created by Ogilvy & Mather Beunos Aires, and they were intended to “bring regulation and respect to a profession that can often victimize its workers”.
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