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Coca-Cola Creates ‘The Wearable Movie’
By Anthea Quay, 17 Jun 2013
In an effort to spread smiles across the globe, Coca-Cola teamed up with Ogilvy & Mather New York and Pysop to create ‘The Wearable Movie’.
An animated short clip was created, but to share the joy, the soda brand got its fans and other employees involved—and each of the animation’s frames was printed on a T-shirt, and sent to people all over the world to participate in making the movie.
Those who received a shirt had to wear the shirt and take a photo with it.
The photos of the shirt were then stitched together to put together the short film of a pair of friends and a dog, trying to get a pair of lips to smile.
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