Journaling ideas since 2003
Advertise with us Subscribe to newsletter

Follow us

Share this

Clever Upside-Down Ads Reveal The Subtlety Of Depression

I’m Fine


Singapore-based suicide prevention organization Samaritans of Singapore recently ran a series of ads which cleverly uses ambigrams to highlight the difficulty in understanding and identifying depression.

The print ads feature images showing a positive message. However, when the ad is inverted, a sadder, more depressing message is revealed.

The advertisement’s tagline “The signs are there if you read them” is printed upside-down so that readers will know to flip the ads over. It also reinforces the message that it is easy to miss the warning signs of depression.

Save Me


Life Is Great


I Hate Myself


I Feel Fantastic


I’m Falling Apart


[22 Words]
Receive interesting stories like this one in your inbox
Subscribe to our email newsletter
Prefer RSS instead?
Advertise here

More news on
Advertising

Also check out these recent news
Never miss our stories again! ×
Subscribe to our newsletter

Follow us on
Remind me later I'm not keen