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Clever Upside-Down Ads Reveal The Subtlety Of Depression

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I’m Fine

Singapore-based suicide prevention organization Samaritans of Singapore recently ran a series of ads which cleverly uses ambigrams to highlight the difficulty in understanding and identifying depression.

The print ads feature images showing a positive message. However, when the ad is inverted, a sadder, more depressing message is revealed.

The advertisement’s tagline “The signs are there if you read them” is printed upside-down so that readers will know to flip the ads over. It also reinforces the message that it is easy to miss the warning signs of depression.

Save Me


Life Is Great

I Hate Myself

I Feel Fantastic

I’m Falling Apart

[22 Words]
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