Clever Upside-Down Ads Reveal The Subtlety Of Depression
Singapore-based suicide prevention organization Samaritans of Singapore recently ran a series of ads which cleverly uses ambigrams to highlight the difficulty in understanding and identifying depression.
The print ads feature images showing a positive message. However, when the ad is inverted, a sadder, more depressing message is revealed.
The advertisement’s tagline “The signs are there if you read them” is printed upside-down so that readers will know to flip the ads over. It also reinforces the message that it is easy to miss the warning signs of depression.
Life Is Great
I Hate Myself
I Feel Fantastic
I’m Falling Apart