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Re-Brand Campaign Uses Striking Typography To Spread Its Witty Messages
By Dorothy Tan, 21 Jun 2013
Located in Indianapolis, “Silver in the City” is an unconventional gift store—“A Gift Store For Everyone Who Isn’t Everyone”—that has recently launched an attractive re-branding campaign.
Created by Young & Laramore, the comprehensive re-branding project overhauled all of the gift store’s marketing materials, including print ads, packaging and business cards.
Centered around striking typography, witty slogans and skillful use of color, the new brand identity is both playful and stylish—more importantly, the humorous and unexpected copywriting makes one feel that shopping at the store would be a fun experience.
Scroll down to view more images from this creative re-branding campaign.
[via Young & Laramore]
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