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Gut-Wrenching Images Remind Us That Facebook 'Likes' Don't Help A Cause
By Loke Shi Ying, 23 Jun 2013
For Crisis Relief Singapore, ad agency Publicis Singapore created a copy that reads “Liking isn’t helping”, and uses real press photos with digitally manipulated thumbs-up hands to mimic the Facebook ‘Like’ icon.
This campaign spreads the message that just liking a photo is not enough to help change a life and seeks for more people to come forward as volunteers.
A total of three ads have been created: Flood, Earthquake, and War.
These poignant and gut-wrenching images remind us that the digital world is not disassociated with the real world.
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