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Gut-Wrenching Images Remind Us That Facebook 'Likes' Don't Help A Cause

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For Crisis Relief Singapore, ad agency Publicis Singapore created a copy that reads “Liking isn’t helping”, and uses real press photos with digitally manipulated thumbs-up hands to mimic the Facebook ‘Like’ icon.

This campaign spreads the message that just liking a photo is not enough to help change a life and seeks for more people to come forward as volunteers.

A total of three ads have been created: Flood, Earthquake, and War.


These poignant and gut-wrenching images remind us that the digital world is not disassociated with the real world.

[via Buzzfeed]
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