Don't miss the latest stories

Follow us

Share this

Volkswagen's Brilliant New Copy-Based Ads Reminds You Not To Text And Drive

Subscribe to DesignTAXI
Like us on Facebook

Advertising agency Ogilvy Cape Town has produced brilliantly clever copy-based ads for Volkswagen, in an initiative that encourages drivers not to drink and drive.

These ads are a clever representative of this generation: by using iPhone’s autocorrect function, it brings out the grim reality of how things may turn out if you text and drive.

These new ads are reminiscent of Volkswagen’s classic copy-based ads produced in the 1960s, such as ‘Lemon’ and ‘Think Small’.


[via Ads of the World]
Receive interesting stories like this one in your inbox
Advertise here

More news on

Also check out these recent news