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Volkswagen's Brilliant New Copy-Based Ads Reminds You Not To Text And Drive
By Loke Shi Ying, 29 Jun 2013
Advertising agency Ogilvy Cape Town has produced brilliantly clever copy-based ads for Volkswagen, in an initiative that encourages drivers not to drink and drive.
These ads are a clever representative of this generation: by using iPhone’s autocorrect function, it brings out the grim reality of how things may turn out if you text and drive.
These new ads are reminiscent of Volkswagen’s classic copy-based ads produced in the 1960s, such as ‘Lemon’ and ‘Think Small’.
[via Ads of the World]
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