World’s First Branded Coffee Stain
As an indirect way of promoting its kitchen towels, Regina paired up with OgilvyAction Düsseldorf to create ‘The World’s First Branded Coffee Stain’.
To create the branded coffee stain, special ceramic cups were made that bore a unique stamp on its bottoms.
When coffee was spilt, and the liquid reaches the bottom of the cup, the resulting stain cleverly forms the brand’s logo.
And to showcase the product—to clean up the branded coffee stain, Regina’s kitchen towels were used.