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Nike Makes Use Of Your Cracked Phone Screen To Promote MMA Champion

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São Paulo-based advertising agency 9ine Sports & Entertainment has thought of a clever activation idea for Nike, promoting MMA champion, Anderson ‘The Spider’ Silva.

Making full use of the idea that one in four smartphone users have a cracked phone screen, the agency created a series of photographs suitable for cracked screens.

The photographs feature Silva in various punching and kicking postures.

They can then use these images as their phones' wallpaper or screensaver, positioning it such that it looked like their phone screen was cracked by the MMA champion.

View how it works below:


[via Ads of the World]
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