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Starbucks Introduces New Packaging For Its Range Of Coffee Beans
By Dorothy Tan, 08 Jul 2013
To better represent the origins and heritage of its coffee blends, Starbucks has recently unveiled some attractively designed new packaging.
The revamped designs not only make it easier for customers to distinguish between the different kinds of coffee beans, but also serve to shed light on the tales of how each one came to be.
Featuring artistic renditions of images that are associated with each blend, these designs took about a year to create and involved “cupping through all of the coffees, two each day for nine days”.
According to Steve Murray of Starbucks Global Creative Studios, hundreds of sketches were made and the result is “beautiful, original art reflecting the rich heritage and history of every coffee [Starbucks] makes”.
Read more about these new packaging over here.
[via Creative Bloq]
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