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Durex's Revamped Brand Identity & Packaging Design

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London-based design company Design Bridge has recently revamped Durex’s brand identity and packaging.

Durex wanted to shift the perceptions around their brand, from being about protection and prevention, to having a stronger emotional connection to the area of sexual wellbeing.

The new full range of products has a bolder use of color, and naming that is clear, direct, and benefit-led.

The result of Durex’s rebrand is a clearer, more confident shelf presence that is both informative and emotionally mature to all its consumers.


[via The Dieline]
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