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Wendy’s Has A ‘Hidden Message’ In Its Logo

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It turns out that there’s a subtle, hidden message in Wendy’s new, updated logo.

Discovered by Stock Logos, the word ‘Mom’ is actually hidden in the image of ‘Wendy’; her collar spells out the word—working similar to the hidden arrow in the Fedex logo.

“It should not be a surprise to see the fast food restaurant, Wendy’s associating their refreshed brand with Mom’s cooking,” wrote Stock Logos. “Look at the clever way the word Mom is hidden in Wendy’s collar.”


“The trick is most apparent in the single color variation of the logo used on packaging.”

Did you spot the ‘hidden message’ the first time you saw Wendy’s updated logo?

[via Stock Logos]
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