Don't miss the latest stories
Journaling ideas since 2003
Advertise Newsletter Shop

Follow us

Share this

Typography Made Of Men’s Bald Spots Spells Out Hair-Growth Myths

Subscribe to DesignTAXI
Like us on Facebook


As a way to promote its ‘Clear Anti-Hairfall Shampoo’, Lowe Singapore created a typeface made up of men’s bald spots.

The letters emphasize various kinds of balding patterns, and spell out sentences that debunk and ridicule hair-growth myths—such as standing on your head, holding a magnet over your head, and putting whiskey in your scalp.

Using straightforward graphics and messages, these simple yet visually impactful ads epitomize the proverb “brevity is the soul of wit”.






[via Campaign Brief Asia]
Receive interesting stories like this one in your inbox
 
Advertise here

More news on
Advertising

Also check out these recent news
Never miss our stories again! ×
Subscribe to our newsletter

Follow us on