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Typography Made Of Men’s Bald Spots Spells Out Hair-Growth Myths



As a way to promote its ‘Clear Anti-Hairfall Shampoo’, Lowe Singapore created a typeface made up of men’s bald spots.

The letters emphasize various kinds of balding patterns, and spell out sentences that debunk and ridicule hair-growth myths—such as standing on your head, holding a magnet over your head, and putting whiskey in your scalp.

Using straightforward graphics and messages, these simple yet visually impactful ads epitomize the proverb “brevity is the soul of wit”.






[via Campaign Brief Asia]
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