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Durex Ad Shows The ‘Real Pain’ Of Fatherhood

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In this Durex spec ad by director Paul Santana, a group of men learn the ‘real pain’ of fatherhood—getting hit in the groin by their kids.

Titled ‘Protect Yourself’, the ad is played in slow-motion and set to Beethoven’s Piano Sonata No. 14—also known as the ‘Moonlight Sonata’.

The spot shows unkempt yards, pestering kids, and various painful ‘groin shots’—reminding men to ‘protect’ themselves so that they won’t have to experience the ‘pains’ of fatherhood.

This ad was named the “best spec spot of the year’ by the Association of Independent Commercial Produces (AICP).

Watch it below:


[via Adweek]
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